Todays show:

Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26 ), finding product-market fit (14:08 ), HubSpot's acquisition of Cacheflow (17:32 ), and more!

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Timestamps:

(0:00 ) Cacheflow’s Sarika Garg joins Alex

(2:25 ) Sarika Garg's startup journey and founding of Cacheflow

(4:26 ) Challenges in B2B software sales, managing billing complexities, and SaaS explosion

(10:09 ) Initial funding, product development, and growth

(10:34 ) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist

(14:08 ) Finding product-market fit and scaling strategies

(17:32 ) HubSpot's acquisition of Cacheflow

(21:20 ) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(22:24 ) Preparing for Series A and positioning as an AI company

(24:57 ) Deal with HubSpot and integration plans

(29:41 ) Runway - Sign up at ⁠https://runway.com/twist⁠ to get your first 3 months free

(30:58 ) Diverse cap table, early exit, and founder lessons

(33:45 ) Importance of a part-time CFO and organizational efficiency

(37:26 ) Integration with HubSpot's Commerce Hub

(39:02 ) Shifts in SaaS buying behavior and future plans at HubSpot

(47:01 ) Remote work’s impact

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Check out Cacheflow: https://www.getcacheflow.com

Check out Alex’s articles on Cacheflow:
https://techcrunch.com/2022/12/06/cacheflow-doubles-valuation-while-raising-10m-proving-that-the-venture-market-is-far-from-dead/https://techcrunch.com/2021/11/10/cacheflow-drops-stealth-tag-raises-6m-to-simplify-the-saas-buying-experience/

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Follow Sarika:

X: https://x.com/sarikagarg

LinkedIn: https://www.linkedin.com/in/sarikagarg

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Follow Alex:

X: https://x.com/alex

LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

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Thank you to our partners:

(10:34 ) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist

(21:20 ) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(29:41 ) Runway - Sign up at ⁠https://runway.com/twist to get your first 3 months free

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